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When discussing media, it is important to distinguish the differences between mass/mainstream media, and independent media. Mass media can be defined as any form of media that has the ability to deliver its messages to millions of people worldwide. An important factor to consider when discussing mass media is the possibility of it having profit-driven motives as they tend to be funded or owned by corporations. Independent media is fundamentally different. It is participatory, unconventional and potentially even dangerous – particularly in places where it is illegal to express dissent. It is important to note that independent media has a propensity to be influenced more by personal opinion, rather than hard fact.

Independent media recognizes the power of mainstream media... (more)


 
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